Ditch the dated graphics and go for something with a bit more bounce in your next marketing campaign. Yes, that’s right: we are talking about animation!
Animation is a fun and modern strategy that will capture the attention of your target audience.
However, don’t mistakingly attempt to patch together a DIY job on your animated video. This creative work is a skill that deserves a professional touch.
To help, we’ve put together this quick guide on hiring the best freelance animators for your business.
Start With a Goal in Mind
Animators, like any freelancers, work best with precise customer requirements. So before you begin your search for the right freelancer, write down your business goals.
What do you want to achieve with your animation? Do you have a specific ad campaign you intend on launching? Or maybe you have ongoing animation needs for your website?
These requirements will form the foundation of your job ad. Make your needs easy to understand. Don’t forget to add some information about your company and what you do.
Skills and Tools
Now it’s time to outline the skills you’ll need from your freelancer to ensure you get the best animation production.
You’ll also want to consider asking for experience in your preferred animation tool when it comes to animation. Here are some suggestions on the skills you might want to include in your job spec:
- A creative flair and originality
- Fantastic attention to detail
- Adept use of computer graphics tools such as 3ds Max, Animate, and After Effects
- Flexibility to respond to changes
Think about other qualities that might be important to your business culture. For example, if you work on tight timescales, you want to have someone who’ll be highly responsive to requests.
Your Timescales
Before you hire an animator, you’ll need to check whether your shortlist of freelancers has the availability to take on your work.
There are two aspects to consider. The first factor is the work’s size (or length), and the second factor is when you need to start (or finish).
Outline this from the start so you don’t waste time interviewing freelancers who can’t offer the availability you need.
Also, try and be flexible. A good freelancer will have high demand, and it may be worth waiting a few weeks so you can use someone with that sort of talent for your project.
Negotiating Terms
When you’ve found your favorite freelancer, it’s time to agree on terms. If you use a third-party site like https://freeup.net/hire/animator/, those terms might already be in place for your project.
Always get your legal team to check any contract you put together directly with a freelancer. Ensure you agree on all rates before the contract is signed.
If the work is on a fixed term, find out what fees you’ll pay for any additional alterations to the animation after it’s complete. Many freelancers will include a set number of changes as part of their agreement with you.
Get Ready to Hire Talented Freelance Animators
Great animation can boost your business needs, particularly in online marketing campaigns. So it’s worth taking the time to find the right freelance animators who’ll help turn your vision into a reality.
Did you enjoy this guide? Head to our business section to browse our other hiring articles.