How Do Culture and Users Affect Today’s Interfaces?

We live in the era of visual content. The design plays the main role in shaping the brand image – we get to know the visual envelope before we interact with the product itself.

All the visual does not just exist, it follows certain rules – the laws of design. Let’s look at how design trends evolved, what played an important role in this process and how humans influenced design and design influenced humans.

What do we consider design in general?

Design in general is an aesthetic form-forming activity with its own multicultural language that combines social trends and technological innovations.

Design is one of the conditions of society’s development because web application design services organize the information environment, the hyper-reality in which we spend our time. Never in its history has man interacted with the products of the work of graphic, product, game, animation, and UI-UX designers as tightly as now.

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Interface design is evolving to be more responsive to user needs, and previous mistakes are being identified and corrected. Good design products become those that are closer to the user not only in terms of usability but also aesthetically, conceptually, and emotionally. A design affects a person. And vice versa.

In order to work comfortably and successfully with information in today’s language, a visual literacy skill is necessary. In 1969, John Debes, defined the term as follows: “visual literacy belongs to the group of human visual competencies and can be developed in the process of observation and the simultaneous integration of what is seen with other sensory experiences”.

Design is a reflection of today’s culture

A user interface designer designs scenarios of how people interact with the world and with each other, and the communicative nature of design serves as the subject of design analytics.

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In the 30 years that graphical user interfaces have existed, their appearance has changed a lot, from the command line, which needed to know the appropriate syntax to the appearance of the iPhone. The first operating systems were skeuomorphic – UI elements were drawn to resemble the real thing, to make it easier for users to interact with them. Now we’ve come to minimalism because users have learned a new language from the buttons, icons and commands.

Because of the density of user contact, the design has become a reflection of modern culture. After this statement, it is natural to ask: What changes in design are and will be occurring in the near future? How will socio-cultural changes affect it?

The design of the present and the future have their own rules

The middle of the 21st century promises to be rich in breakthroughs in scientific and technological progress and the resolution of related socio-cultural and worldview problems. In the information environment, entropy is growing and we do not have time to process all the information.

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For several years now, minimalism has been “the new black” in the design of various trends – designers are trying to optimize interaction with users and keep the interface clean. An example of eco-friendliness is the dark theme, a trend for 2022, whose popularity is only growing. It saves the device’s charge and reduces the strain on eyesight.


Interface design promises to increasingly focus on the user experience, and the emotional and conceptual proximity of design will serve as the most important criterion for product success. The user of a product will become increasingly specific, the design environment will be tailored to his or her individual needs.

The design of the near future will return us from hyper-reality to reality. More precisely, it will make it real, universal, and vital.

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