What Are the Five Most Common Ways for Online Casinos to Attract New Players?


It’s a fact of business that you always need to be attracting new customers, continually growing and expanding. If you don’t, your business will fall victim to the competition, and you may see your customers move over to another brand. This is not something anyone wants, and therefore it’s a good idea to avoid it.

Portugal has made things easy for casinos–or more difficult, depending on your perspective–by completely legalising online gambling. Whether it be a legal casino you’re after or a licensed casino, you will find something to your liking, and this is a phenomenon Martim Nabeiro has been writing about for years. He has been guiding new gamblers towards the best casino portugal has to offer; helping them understand what they like and don’t like.

In this article, he presents five tactics online casinos employ to bring new customers and players their way. Whether this is through higher RTP games or better online casino bonuses than the competition, learn all about it here. If you’d like to read more from Martim, feel free to follow him here!

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Higher Payout Possibility

Customers who play slots might expect to win back a certain proportion of the money they wager. These numbers typically range between 94 percent and 98 percent; online casinos provide a variety of payout percentages. If a slot machine’s payout percentage is 94%, players can expect to receive €94 for every €100 they wager on average.

Customers are constantly on the lookout for online casinos that offer the highest possible payout percentages. Casinos with an RTP rate of at least 95% are preferred by gamblers in order to maximise their winnings. Checking out a few different online casinos will reveal that most of them tout their payout percentage rate. It’s all part of a plan to get more people to come to the website.

Graphics and Audio

Most people that play at an online casino want a fun and enjoyable time while they’re there. Because of this, the best online casinos pay attention to the visual and aural aspects of their platforms.

Online casinos use a variety of pop culture references to enhance the user experience. If you take a glance at prominent websites’ animations and sound effects, you’ll notice that they’re often of great quality. Online casinos are hoping to attract new customers by implementing this strategy.

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Better Promos and Bonuses

This is the most straightforward and tried-and-true approach. No one knows what an online casino has in store for them. You’ll find online casinos offering no-deposit bonuses and others offering deposit bonuses and free spins. Get a fast registration on the official website, and you’re done.

When you’re done, you’ll be able to play your favourite game, and there are usually more than 3,000 of them out there. A clever technique is that you don’t have to risk any of your own money in order to get a feel for the platform or test your luck with other games.

No-deposit incentives are a favourite of many customers. If you’ve never played at a given casino before, now’s your chance.

Good Website Design

Operators can construct totally unique platforms thanks to contemporary technology and the expertise of their staff. In addition, they have a user-friendly navigation system, an attractive design, and drop-down menus that make it easier to locate vital information on each page. Having no ads or extraneous obstacles means that you can concentrate on the essential thing – having fun with the game.

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Player feedback is an important part of enhancing the casino’s website and introducing new features. Users provide feedback, which aids the development team in finding and fixing errors as well as adding new features and promotions. Additional sites dedicated to adventure and quest-related content have recently been added. Completing these quests and adventures can result in rewards.

Extensive Customer Support

Customers flock to online casinos that offer top-notch customer service. Online consumers are looking for fast, accurate answers to their questions that can be found quickly and easily. An ideal solution would be to have round-the-clock customer service that can be reached through many points of contact, such as email, phone, and live chat. A high level of consumer happiness is guaranteed if casinos use this method. New users who want to be treated in the same manner will also see this.


An online casino is a business, at the end of the day, and no business likes to lose. Fortunately, casinos all seem to understand that the best method is to apply sugar and not vinegar, thereby providing a whole slew of features and promotions to attract new blood and keep the business expanding.

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