User experience and user interface design are among the key factors when building a Magento eCommerce website. It’s the first thing that your users see and interact with. So, it has to be spotless. If you want to make sure that your design works for your store, not otherwise, check out these Magento development services.
Meanwhile, in this article, we’ll talk about the top 5 tips to follow when working on the design of your store. Keep on reading to avoid letting poor navigation structure or inconvenient design tank your sales. Without further ado, let’s get started!
Think about what first impression you want to convey
Before you go into details about the design of your future website, take a minute to think about the first impression you want to convey. In the world of eCommerce business, aesthetics is just as important as functionality.
Your Magento design has to be attractive and appealing to your customers. These days, users are picky about what they want to see, interact with, and buy. Every part of your design has to represent the values of your business, be functional, and drive customers to the purchasing decisions in a subtle way.
Besides being aesthetically pleasing, the design has to be functional. Navigation and structure have to be intuitive. Remember that users will be interacting with your website on your own; there won’t be a consultant or a guide to help them figure out what’s what. From product catalogs to search functionality, the design has to be as easy and understandable as possible.
Choose the right theme
Choosing the right theme for your eCommerce project can cut development time and reduce costs for the project. Different themes have different sets of features and tools. If you choose the one that matches your project’s requirements, the developers spend less time developing because they can utilize those features and tools.
Before choosing the theme, consider the following:
- Analyze the needs of your online store
- Define the must-have features and nice-to-have features
- Identify the plans for business growth
Some of the themes may have all the right features but aren’t suitable for big websites with loads of traffic. Others allow developers to create sites that won’t crash under the heavy traffic load. Choose the theme in which core features match your requirements while the non-essential features can be customized later.
Use responsive design
You never know which devices your customers use while viewing your website. So make sure it looks good no matter what the device is. Access to content that is adapted to look great on any device has a massive impact on user experience.
Other benefits of responsive design include:
- Improved visibility in search engines
- Greater mobile traffic
- Faster loading of the website
Besides, with responsive design, you’ll spend less money on maintenance. If you have a separate mobile site, it requires additional testing and support. Meanwhile, with responsive design, there are standardized approaches to testing to ensure the right layout of every detail.
Last but not least, it makes it easier to perform analytics reporting. Analytics is key to understanding your audience, where the traffic is coming from, and how users interact with your content. Managing multiple versions of a website takes more time and effort.
Don’t forget to incorporate multiple call-to-actions when considering how to organize your content on the pages. At the same time, they shouldn’t be too aggressive, making customers think that they are forced to make a purchase.
Call-to-actions serve as specific signposts that guide the users to the next steps of their user journey. Without a clear CTA, the customers may not know what to do next or how to make a purchase. There are different types of call-to-actions, depending on the type of content. Some of them are:
- Get started
- Sign up
- Free trial
- Sign up for our newsletter
- Contact sales
- Share on social media
- Buy now
- Add to cart
These and other CTAs serve as signs, showing users where they can complete their purchase, share the product, etc.
If you add the appropriate links and make the navigation simple, you’ll see how call-to-actions turn into powerful conversion tools.
Optimize for SEO
Search engine optimization is a must for any eCommerce business. With dozens of online stores, you want your business to rank as high as possible on search page results. Even if you have exceptional goods and services, it won’t matter if the users can’t see them. Or if they stumble upon the pages of your competitors first.
So, one of the main benefits of SEO is that it generates sustainable traffic to your website. A high ranking means that you can get a large volume of users in relatively short time periods. Besides, it won’t cost you a penny. Maintaining such volumes of traffic with paid methods, such as social media advertising, may be quite expensive. Meanwhile, successful SEO provides it for you for free.
With more traffic, you’ll also get another benefit, boosted sales. While SEO doesn’t improve your products or services, it gives them a lot of exposure, leading to sales.
And that’s it. Magento allows you to create a seamless experience for your customers, so don’t waste that opportunity. You can develop a feature-rich store that integrates with other technologies and services, providing your customers with a top-notch user experience.
When working on the design of your Magento eCommerce website, remember to focus on the goals and objectives of your business. Go for such features and functionality that will represent your needs and will make the customer journey easier.
If you don’t know how to make the web design work for you, not otherwise, look for a web development partner. There are lots of web development agencies that will be able to work out the specific solution that matches the needs of your online store.