Limitations are the last thing a saree wearer needs to hear. We have found ourselves captivated by international fashion circles, whether Miss Universe or Miss World when we see a model wearing a wedding saree on stage.
Such a proud representation of traditional attires in the form of coveted couture pieces has stolen the limelight since the last decade. All the hubs of fashion connoisseurs worldwide drool over the vibrant colours, classy vibe and unique craftsmanship of wedding sarees.
Why so? Oh, there are several reasons for that —
A Fusion of Tradition and Glamour
Many people have it wrong that when something is traditional, it won’t necessarily be glamorous. The wedding sarees people wear on runways have proven this notion wrong. This blend of the past and the present has attracted a lot of fascination and admiration among fashion lovers.
Amongst the plethora of designer sarees available, handwoven sarees, including Banarasi, Kanjeeveram, Chanderi and Paithani, get an upper hand in the vogue spheres. These meticulously handcrafted pieces of art have become synonymous with luxury and elegance at several global fashion events. Foreign cultures are bedazzled by the timelessness of the lustrous silk fabrics and exotic motifs.
Every decade redefines fashion in some way or the other. When fashion houses are moving towards wedding sarees as a centrepiece of opulence, globally it is shifting the fashion focus to Indian culture. Our motto of unity in diversity stands out time and again, especially through wedding sarees. High profile gatherings, gala nights and red carpet events are an amalgamating centre of the cultural convergence.
Influence on International Fashion
Red carpet looks in Milan, NY fashion, Paris and the rest of the global fashion capitals are actively looking forward to Indian celebrities like Aishwarya Rai, Deepika Padukone, Alia Bhatt, etc rocking their look in wedding saree online. Interestingly, wedding saree fashion goes beyond conventional drapings. Various foreign designers are taking inspiration and implementing saree-inspired dresses on supermodels like Kendall Jenner, Gal Gadot, Hailey Bailey, etc. Anything is possible to add a dash of exotic mysticism in contemporary fashion!
Popular culture is omnipresent and the raising trp around award ceremonies is proof of it. As celebrities are wearing Indian wedding sarees, it is globally getting endorsed! They wear it for movie premieres, cameos, hall visits and even while receiving national awards.
Not just celebrities but influencers as well. We see several GRWM videos where women are gracing themselves up in the most beautiful sarees. Often we see them attaching affiliate links to the products they are using/endorsing and promoting.
When someone is accepting the Indian culture, they are also accepting the diversity that comes along. While getting into the Indian cultural wedding sarees for the first time the wearer (if they aren’t previously introduced to it) can be a bit confusing as there is a huge array of wedding sarees available.
The best way to reach people’s hearts is through their roots, aka traditions. These points act as nostalgia and bring back moments they once cherished growing up. Every child ogles around whenever they visit an Indian wedding but growing up all the glitz and glamour becomes normal in their eyes.
To foster a deep understanding of the culture and appreciate the heritage well enough, the foreign spheres are introduced with the unparalleled weaves of a wedding saree. Therefore the new global eyes when meet the artisanal craftsmanship, become wide out of awe!
In conclusion, in the age of high fashion haute couture being majorly westernised, filled with frills and cuts, Indian fashion comes as a breath of fresh air. It reinstates elegance through pleates, volumes, opulence of motifs, beadworks, zaris, pallus, and whatnot!