How to Ensure Your Marketing Emails Do Not Land Up in Junk?

If you are an e-salesperson, you presumably have faced a significant complication with your marketing email going to the spam mailbox. Emails moving to the junk folder are among the worst miseries for an e-marketer.

With the Internet and mailing servers advancing with time, spam filters have augmented. It can prove a real challenge for e-marketers to avoid spam filters and guarantee their mail reaches the client’s inbox. 

It would be a chagrin if all the effort you commit to writing an individualized email ruins with your email turning out in the spam folder. 

So here we are at your rescue! This article will delve into 10 pointers to make sure your sales emails do not land up in the folder for junk mail. Bye Junk!

Get the consent of your clients

Refrain from sending your prospects marketing emails without their consent. Imagine your annoyance if you suddenly receive a random email from somebody advertising their brand.

Dispatching emails to your consumers without their authorization only increases the odds of junk-listing your email by them. Whatever the circumstances, get your customer’s approval before sending your marketing emails.

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Appeal to your prospects to whitelist your email address

You can try conveying a welcoming email to your client written in a friendly tone with a personal touch to it, wherein you can ask your clients warmly to whitelist your emails.

You can attach the directions for whitelisting your emails since you cannot speculate that all of your subscribers know how to add your email address to the whitelist. 

Deliver this email unaccompanied by any sales advertisement. Whitelisting your domain will confirm that your emails never disembark in the folder for junk mail.

Pay heed to the ordinances of e-marketing

You should and must be in terms with the CAN-SPAM Act, which provides a quick rundown of all procedures you must abide by while propelling marketing emails. Also, you should realize that there are drastic liabilities if you send spam emails, and your email will be marked as spam if:

  • You are mailing them without approval.
  • You don’t have an ethical email address.
  • Your mail has a click-baiting subject line.
  • You do not furnish your client with an option to unsubscribe from your emails.

Consider the same while framing your email.

Do not use phrases or terms that incite a spam filter in your subject lines.

Another crucial aspect of framing your email is avoiding all those words that activate the spam filter. 

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There might not be a definite directory for terms that trigger spam filters; you can try structuring your subject lines more succinctly, increasing the average open rates for email.

Utilize a spam inspector application for yourself

As it turns out, there are several spam checkers out there on the internet that will help you unearth if your emails will be marked as junk. 

Take the help of such applications to discover if your email will survive the spam filter and make its way to the recipient’s inbox.

Decide on a credible ESP.

There are numerous ESPs to choose from. If you desire to build a good seller stature, it is advised to do a proper digging and pick an unimpeachable email service provider. 

A proper ESP will cross-check every individual user and will not permit the upload of contact lists, thus repelling spammers.

Use a decent and understandable sender address

Your sender’s address is another vital piece of information you should keep in mind while writing your email. Most of your recipients are more inclined to open emails arriving from known sources. 

Your sender’s address will give an account of yourself to your audience, so you must chalk out a proper address from your brand’s trademarks or from the post you hold in your market. This factor makes an email much more reliable for your recipient.

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Craft a simple button for un-subscription from your domain.

Provide your clients with an unsubscribe switch so those not wanting to receive your emails can effortlessly withdraw their subscription. 

This approach will optimize your list and subsequently reduce the number of your emails moving to spam folders since you provide your recipients with the choice to drop out.

Fetch authentication for your emails

By verifying yourself as an ethical and genuine sender, you decrease the chances of your emails going to spam folders. 

Internet service providers keep their faith in authenticated senders, and your mails are most likely to drop anchor at your receiver’s inbox. Various internet programs allow mail authentication, which you can wield to authenticate your emails.

Remove abandoned email addresses and regularly connect to our subscribers

Regularly check, update, and segment the recipients’ list. Also, in compliance with every email marketing expert, do not keep your subscribers hanging over one mail.

 After a period of no connection, sending your mail might urge them to junk your mail since they might have forgotten entirely about your previous mail. Keep sending follow-ups to your subscribers to keep them connected and engaged.


Keep these 10 tips in your mind while framing your marketing email, and you will observe a noticeable reduction in the horde of your emails landing in the junk.

Let us know in the comments below how you battled the spam filters!

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