Real estate farming, or geographic farming as it is sometimes referred to, is a lead generation strategy where a real estate agent targets a specific area or neighborhood within their market. The goal of the strategy is to ensure that you are top of the mind of everyone in your chosen neighborhood.
As implied by the name, real estate farming is like actual farming. It involves planting seeds and waiting to reap the benefits in the future. In real estate, the sources are the relationship an agent has with homeowners in the area, the farm.
Once the agent does their best to strengthen the relationships over time by communicating and engaging the community using postcards, they position themselves at the top of their minds for prospective and existing homeowners.
If you want to position yourself as the real estate authority, consider using Wise Pelican to generate postcard mailings in whatever size you prefer at a reasonable cost.
Benefits Realtors Can Expect From Real Estate Farming Postcards
Let’s look at more benefits realtors can expect from real estate farming postcards:
Postcards Farming Can Be Automated
Many service providers allow agents to create their postcards campaigns at a go and continue to send the monthly postcards for agents. You can easily automate the postcard farming process; that way, you do not have to endure the trouble of regularly doing repetitive tasks.
It saves you time to dedicate to other forms of real estate marketing.
Postcard Marketing Has Great ROI
One of the critical advantages of postcards in real estate farming is the high return of investment (ROI).
Postcards are generally cheap to produce and disseminate. It’s additionally almost always guaranteed that the postcards will reach their intended recipient. Therefore, postcards deliver the message right about instantly. The readers do not have to open through an envelope, so the recipient’s chances of reading the postcard are much higher than nearly every other method.
Agents Can Combine Real Estate Postcard Farming With Digital Marketing
Postcards seamlessly integrated with digital marketing strategies, unlike many other traditional marketing tools that were faded out by the digital wave. Top agents use postcard real estate farming to supplement the ongoing methods which give your lead generations a real boost.
One of the most common ways is by having a call to action on your postcards that invited recipients to visit your social media or real estate website.
Farming Postcards Effectively Reach Target Absentee Homeowners
One subtle game-changing benefit of postcard farming that many real estate agents enjoy is that they can target every homeowner in their area, including the absentees. Postcards are always addressed to specific homeowners and go their mail and bills.
Therefore, rest assured that your target audience will get your postcards when the recipient eventually opens their mail.
Start Your Postcard Real Estate Farming Today with Wise Pelican
By specializing in a specific area, you benefit from a constant stream of leads that materialize into referrals to work with now and in your future. Postcards in real estate farming help you grow your reputation steadily and start from your competition.