What’s the Distinction Between Bulk Mail and EDDM?

Like most people, you may wonder what the distinction is between bulk mail and EDDM. Both seem similar in that they’re ways to send out a large volume of mail simultaneously, and you should be aware of some vital differences between them. In this article, we’ll take a closer look at each one and discuss the pros and cons of each option. 

Bulk mail can be a great way to reach a large audience quickly, but it can also be expensive if your mailing list is short. EDDM, on the other hand, is less expensive but may not reach as many people.

What is bulk mail?

It is a term used to describe the process of sending a large volume of mail at once. It can be done for various reasons, such as marketing or advertising a product or service, sending out invitations, or even staying in touch with friends and family. Bulk mail can be sent via the postal service or private courier companies.

The critical advantage of bulk mail is that it’s fast and efficient. You can reach multiple people quickly, which is ideal if you’re trying to promote a new product or service. Bulk mail can also be relatively affordable, especially if you have an extensive mailing list.

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However, there are some disadvantages to bulk mail as well. One is that it can be challenging to track and is not as targeted as other methods, such as direct mail or email marketing. It means you may reach people who aren’t interested in your offering. Finally, bulk mail can be expensive if your mailing list is short.

What is EDDM?

EDDM, or Every Door Direct Mail, is a marketing service offered by the United States Postal Service (USPS). It allows businesses to target specific neighborhoods with their advertising materials.

The critical advantage of EDDM is that it’s less expensive than other direct mail options. It is because you don’t need to purchase a mailing list or pay for postage for each piece of mail. EDDM is also relatively easy to set up and use.

However, there are some disadvantages to EDDM as well. One is that it’s not as targeted as other methods, such as direct mail or email marketing, and you may reach people who aren’t interested in what you’re offering. Additionally, EDDM can be less reliable than other methods since it relies on USPS for delivery.

What are the critical differences between bulk mail and EDDM?

The critical difference between bulk mail and EDDM is the cost. Bulk mail can be expensive if your mailing list is short, while EDDM pricing is less expensive but may not reach many people. Both have advantages and disadvantages, so choosing the right one for your specific needs and goals is essential.

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Another critical difference between bulk mail and EDDM is targeting. Bulk mail is not as targeted as other methods, such as direct mail or email marketing. It means you may reach people who aren’t interested in your offering. EDDM is not as targeted as other methods but allows you to target specific neighborhoods with your advertising materials. Additionally, bulk mail can be difficult to track, while EDDM is relatively easy to set up and use.

Finally, the delivery method is another critical difference between bulk mail and EDDM. Bulk mail is sent via the postal service or private courier companies, while EDDM relies on USPS for delivery, making EDDM less reliable than other methods.

Tips for choosing between bulk mail and EDDM

There are a few things to remember when choosing between bulk mail and EDDM. First, consider your budget. If you have a limited budget, EDDM may be a better option since it’s less expensive. If you’re willing to spend more money, bulk mail can be a faster and more efficient way to reach many people.

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Next, think about your goals. Bulk mail may be the best option if you’re looking for a quick way to reach a large audience. If you’re trying to target a specific neighborhood or demographic, EDDM may be a better choice.

Finally, keep in mind the resources available to you. Bulk mail may be the best option if you have an extensive mailing list. However, if you don’t have a lot of time or resources, EDDM may be a better choice since it’s easier to set up and use.

No matter which option you choose, test it out first to see what works best for your needs. There’s no one-size-fits-all solution to marketing, so it’s important to experiment until you find the suitable method for your business.

So which one should you choose? 

The best advertising method for you depends on your goals and needs. For example, bulk mail may be correct for you if you want to reach many people quickly. If you want a more affordable option that still allows you to target specific areas, EDDM may be better. The solution that’s best for you depends on your goals and needs. Be sure to pick the right one, so you don’t waste your time or resources.

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